Market Value
The written, estimated value obtained by factoring in location, assets, demand &
supply. Estimates for market value are typically provided by a licensed appraiser for
hard money deals.
The price at which a seller is happy to sell and a buyer is willing to buy. This assumes that
there is sufficient activity in the marketplace to generate enough buyers and sellers so that neither
party controls the price. Establishing the market value is the objective of an appraisal.