Google AdWords is a form of SEM or, (search engine marketing)

Search engine marketing is the application of structured advertising campaigns across search engines such as Google or Yahoo.

Google’s advertising program is called "Google Adwords". The majority of my customers have their own custom designed Google Adwords advertising program. Pay Per Click Advertising is the fastest, most cost effective way for you to start marketing your website. In the lending business, one good closing can turn into thousands in commissions. All of my clients have an ad for their websites on the first page of Google for 1,500 to 5,000 keywords.